What my mentees say:
Jodie Wan
Renewable Energy Engineer  Marketing Manager
For one of my dream companies, out of 35,000 internship applications, I was the first candidate extended the job offer for the marketing role that was the best fit for me.Ruchika is a very qualified, responsible, and easy-going career mentor, who has a strong business background and solid career advisory skills. She gives valuable and sharp recommendations on how to let the strengths of candidates shine and thus let the resumes stand out. Ruchika is also very good at job interviews. She is flexible with different job interview situations and gives helpful advice based on her precious diverse work and life experience. She is very warm hearted in helping people around her to achieve their best in career opportunities, and she is able to provide superior-quality advice every time.
With several one-on-one meetings for job mock interviews, informational interviews, and resume adjustments, personally I was able to well prepare for my MBA internship interviews with Fortune 500 companies. As a result, for one of my dream companies, out of 35,000 internship applications, I was the first candidate extended the job offer for the marketing role that was the best fit for me.
Marcus Cortez
Civil Engineer  Marketing Manager
Ruchika has a lot of experience mentoring people. Her ideas were completely out of the box which led me to an offer from my dream company!
Ruchika is an incredible human being and an amazing coach. She helped me when I needed it the most in the recruiting process. Her help was crucial to my success. As a mentor, she shows genuine interest and care, which makes a lot of difference in one-on-one interactions. Her feedback are sincere, thorough, and direct and from experience. Conversing with her is always a pleasure. She knows how to manage a conversation in a fluid and honest way such that one hour seems like 10 minutes! She has a lot of experience mentoring people, and this made a difference to me. Her feedback was from experience and some of her ideas were completely out of the box, which opened my eyes and helped me sharpen my preparation, ultimately leading me to my goal – a job offer from my dream company!
Connor Rigby
Technical Sales Rep  Marketing Analyst
Ruchika doesn’t give you all the answers, instead she guides you down a path to help you find the answers for yourself.
The first thing I noticed about Ruchika is her ability to ask great questions and quickly identify underlying needs. In my first meeting with her, I wanted to learn more about her summer internship. After I asked her an ambiguous question, she politely gave me some pointers on a comparable question that I could ask that would give me more insight. Our meeting quickly turned into a great conversation and a learning opportunity that proved much more beneficial than me just asking her questions. Ruchika doesn’t give you all the answers, instead she guides you down a path to help you find the answers for yourself. This ability to help individuals help themselves is a quality that the best teachers possess. I am truly grateful for her mentorship!
Nathan Green
Inside Sales Engineer  Customer Program Manager
I really appreciated Ruchika’s advice to stand your ground, be confident, know they are not out to get you, but that they may be tough on you.
Ruchika’s CASE framework was helpful. I really appreciated her advice to stand your ground, be confident, know they (interviewers) are not out to get you, but that they may be tough on you. I liked her honesty and straightforwardness about the ‘Why X Company’ question – that it has to be unique, personal (authentic/genuine), and memorable (you can’t just say nice generic things, because that’s what everyone else says). Be smart (prepare/do your research ahead of time), and show you are a good fit by connecting and demonstrating emotional intelligence. Ruchika works hard, knows the frameworks to follow, and truly cares.
Jonathan Jarman
Account Executive  Marketing Manager
Ruchika introduced me to unique tactics and mindset to improve my resume.
Three things that stand out to me in the workshops and the 1-on-1 sessions that I had with Ruchika are: 1) She works very methodically and introduced me to unique tactics and mindset to improve my resume, 2) she worked through the process with me and listened to my input about what I value, and 3) she actually cared about my success and helping me produce the best output possible. I would add that Ruchika is a very smart and accomplished individual. She can back up what she teaches with her own professional success.
Aarti Shenoy
PhD Candidate in Bioengineering
I could tell Ruchika was really invested in helping me.
Ruchika helped me improve my resume using the 5 Whys approach. I could tell she was really invested in helping me, and was patient. Her insights in how to break down bullet points in a resume and re-frame them to be effective were particularly helpful. Ruchika is a hardworking person, and very kind. She knows what recruiters want in application materials and she will help you prepare yours in the best way possible.
Wellington Passos
Financial Analyst  Management Consultant
Ruchika’s experience in the corporate world and in the MBA program enriches and gives validity to her counseling.
Ruchika is an incredible coach! I had the privilege to be coached by her while in the MBA program. We did some mock interviews together to prepare for my upcoming interview with a Tech company. She has the ability to understand very well the position and the company you’re working with, and thus her coaching is personalized, increasing your likelihood of success. I believe her experience in the corporate world and in the MBA program enriches and gives validity to her counseling.
Matt Hoskisson
Supply Chain Manager  Entrepreneur
Ruchika’s approach of starting with why you’re doing something helps guide your thinking process.
Ruchika is truly passionate about helping others. Her approach of starting with why you’re doing something helps guide your thinking process. We worked together on strengthening my resume. One thing that I took away from her one-on-one with me was how to figure out the purpose behind why you do something. Overall, Ruchika is very kind and respectful.
Easton Johnston
Business Developer  Human Resources Manager
Expect to see results if you work with Ruchika. She is not afraid of getting elbow deep in a problem and solving it with you.
Ruchika challenges assumptions in a way that you know she is on your team. She is helping me improve the mentoring program at BYU by conducting in-depth interviews and sharing her results. Her style has allowed dozens of MBA students share their perspectives in a safe manner, and she has captured so much value for us. She truly cares about the success of the person she is working with. She is intelligent and knows how to connect the dots to get results. Ruchika knows how to get a team, a person, or an organization from point A to point B, and she is not afraid of getting elbow deep in a problem and solving it with you. Expect to see results if you work with Ruchika.
Payal Behl
IT Technology Consultant  Product Manager
I did a couple of mock interviews with Ruchika before the big interview with my dream company. Ruchika has great story telling skills.
Ruchika helped me prepare for Product Management roles. I did a couple of mock interviews with her before the big interview with my dream company. One thing that I took away from our session together was to pause and think before I go ahead to tackle a situation. Ruchika is an amazing resource, very helpful and has great story telling skills. She was very professional and informative.
Jeff Compton
Mechanical Engineer Product Manager
Ruchika helped me write impactful statements that displayed myself in my best light and also helped me understand how to make those improvements on my own in the future.
Ruchika’s approach to resume writing was unique and very helpful to me. Before coming to the MBA program I did my undergrad in engineering. The engineering program at BYU places very little emphasis on job placement. As such, I had very little understanding of how to write a good resume. Additionally, the type of work that I did as an engineer is difficult to quantify and clearly articulate the impact that my work had on the business. As she helped me use the method of “5 whys” as I thought through every line of my resume, it really helped me to write impactful statements that displayed myself in my best light and also helped me understand how to make those improvements on my own in the future.
Ethan Shipp
Business Analyst Product Manager
What most impressed me was that I could tell that Ruchika really cared about me and my success. She wasn’t afraid to help me stretch outside of my comfort zone.
Ruchika helped me prep for an upcoming interview with a large tech firm. She led me through a mock interview session where she asked me great behavioral interview questions that were directly relevant to the company I was prepping to interview with. She taught me that during an interview, if I come up against a question or situation that I’m not sure how to handle, it’s critical that I keep my cool and not let the interviewer know that I’m feeling unsure. Ruchika helped me understand that it’s okay to ask for a minute to collect my thoughts and come back to the conversation ready to go. Ruchika really helped me improve my interviewing skills, and what most impressed me was that I could tell that she really cared about me and my success. Ruchika was very supportive and encouraging in her approach, and she wasn’t afraid to help me stretch outside of my comfort zone.
Lina Zheng
Molecular Biology Engineer  Marketing Manager
Ruchika helps you unravel yourself with feedback that is specific and actionable.
Ruchika helped me with resume building and mock interviews. For my resume, she taught me how to think and focus on the impact I had brought to previous organizations. She doesn’t tell you what you should do but rather teaches you principles and tools so that you can express yourself in a way that is unique to you. Going through the drill, I can now think for myself and feel prepared to work on my resume anytime in my career. Her feedback during mock interviews were direct and precise. Ruchika helps you unravel yourself with feedback that is specific and actionable.
Places my mentees have landed:





Meet Your Mentor

Ruchika Goel: Founder of GOTR
Engineer (GE Healthcare) MBA (Marriott School) Marketer (Dell) Impactopreneur (GOTR)
Relatability
With an engineering background, I can anticipate challenges that non-business candidates face during transition.
Relevance
Having been a full-time employee, MBA student, and now a business owner, I can fully understand what goes on in the minds of a job seeker & the recruiter.
Experience
I know the ins and outs of the job search having coached various students for several hundred hours.
Anchor
Choosing to be an entrepreneur helps me integrate all the above challenges and call it my own!
If you enjoy headwinds like me, come get on the raft and co-create your future!